Communications Strategy and Execution for IT Companies.

Our People

Poached Eggs with Skillet Toast

Tony Noble – Director

Tony Noble is our founder and a director of the company. His particular focus is on startups and emerging New Zealand-owned technology companies – predominantly those aiming for international markets where digital strategy is fundamental to brand projection and lead generation. He established the consultancy over 25 years ago, having cut his teeth at leading PR firm, Consultus.

Starting with a broad base of clients he provided communication strategy and execution services to support government lobbying, media campaigns, product launches, marketing, and dedicated customer communications. 

Recognising there was a lack of technology-focussed marketing and communications services to assist New Zealand’s growing IT economy, he soon concentrated on providing highly specialised brand development, communications and integrated marketing services to New Zealand-owned software and services companies, as well as large overseas IT companies establishing their local presence.


Email Tony

+64 21 477 007

Poached Eggs with Skillet Toast

Caroline Sayle – Director

Sayle Noble & Associates director and consulting team leader Caroline Sayle has a wealth of technology marketing experience starting out with international brands including Toshiba, Silicon Graphics and Informix. Today, her focus is on locally-owned companies including Enprise Group, Datagate and Atrax Group where she leads and coordinates a sophisticated and fully outsourced marketing mix, including website content development and SEO optimisation, media relations, online customer and prospect communications, and lead generation.

She has a Bachelor of Arts (Philosophy), a Graduate Diploma in Teaching (Secondary) and a Marketing Diploma from the Columbus Business School (New York). She is an accomplished athlete with a Black Belt in the Korean martial art Hap Ki Do, and was the first woman in New Zealand to hold a national amateur boxing title. She is also a keen equestrienne, owning three horses at last count.


Email Caroline

+64 21 427 404

Poached Eggs with Skillet Toast

Jonathan Mayo – Senior Consultant

Jonny is a trained journalist with an MA in English literature from The University of Auckland. Currently, he handles all the marketing communication duties for NZ-owned and operated accounting software firm, Accredo, and DXC Oxygen – Australasia’s largest specialist SAP systems integrator.

He has senior marketing and communications experience with two Kiwi software firms, i-Health and Keystone Solutions. Based in London, he was responsible for Keystone’s investor and media relations, helping the firm establish and expand its UK presence. He took part in a number of strategic communication projects, including a corporate rebranding exercise and an integrated marketing campaign to launch the company into the US market. 

Jonny joined Sayle Noble & Associates in 2006, providing marcoms support for a number of local and international technology clients. He helped develop MyWave’s digital communication platform which saw the digital assistant start-up achieve a reach of more than one million people via a coordinated social media amplification programme.


Email Jonny 

+64 21 528 422


Poached Eggs with Skillet Toast

Natalie Moerdyk – Senior Consultant

Natalie joined Sayle Noble in 2009, after nearly seven years working in the New Zealand communications and marketing teams of global human resource and related financial services consulting firm Mercer.

At Sayle Noble, Natalie has developed and honed highly valuable skills, including her proven writing and online design strengths. She works across most of our accounts providing beautifully polished case studies, media releases, and a wide variety of online and web content. She is particularly appreciated for her mix of written fluency and strong online design and production expertise.

Natalie has a BA degree majoring in international politics and Italian language from the University of Auckland, a postgraduate diploma in Italian translation, also from the University of Auckland, and a postgraduate diploma in communications and public relations from Auckland University of Technology.


Email Natalie

+64 21 130 6599

Poached Eggs with Skillet Toast

Jemma Hunter – Digital Marketing Consultant

Jemma brings over 18 years of experience in traditional and digital marketing both client and agency side to the Sayle Noble team.

Starting her career with Sayle Noble at the ripe young age of 17, Jemma learned the tools of the trade before moving on to build the in-house marketing department for New Zealand email security company SMX, successfully positioning SMX as a world-leading cloud email security solution.

With a passion for digital marketing, Jemma built the demand generation team at digital agency Aamplify where she designed and delivered successful multi-channel digital campaigns for clients such as Cornerstone On Demand, ViFX and IBM solution provider Certus Solutions.

Jemma has rejoined the team at Sayle Noble bringing a wealth of knowledge and experience in combining the right platforms and tactics to deliver highly successful multi-channel inbound digital campaigns.


Email Jemma

+64 21 061 5174