Tony Noble – Director
Tony Noble is our founder and a director of the company. His particular focus is on startups and emerging New Zealand-owned technology companies – predominantly those aiming for international markets where digital strategy is fundamental to brand projection and lead generation. He established the consultancy over 25 years ago, having cut his teeth at leading PR firm, Consultus.
Starting with a broad base of clients he provided communication strategy and execution services to support government lobbying, media campaigns, product launches, marketing, and dedicated customer communications.
Recognising there was a lack of technology-focussed marketing and communications services to assist New Zealand’s growing IT economy, he soon concentrated on providing highly specialised brand development, communications and integrated marketing services to New Zealand-owned software and services companies, as well as large overseas IT companies establishing their local presence.
Caroline Sayle – Director
Sayle Noble & Associates director and consulting team leader Caroline Sayle has a wealth of technology marketing experience starting out with international brands including Toshiba, Silicon Graphics and Informix. Today, her focus is on locally-owned companies including Enprise Group, Datagate and Atrax Group where she leads and coordinates a sophisticated and fully outsourced marketing mix, including website content development and SEO optimisation, media relations, online customer and prospect communications, and lead generation.
She has a Bachelor of Arts (Philosophy), a Graduate Diploma in Teaching (Secondary) and a Marketing Diploma from the Columbus Business School (New York). She is an accomplished athlete with a Black Belt in the Korean martial art Hap Ki Do, and was the first woman in New Zealand to hold a national amateur boxing title. She is also a keen equestrienne, owning three horses at last count.
Jonathan Mayo – Senior Consultant
Jonny is a trained journalist with an MA in English literature from The University of Auckland. Currently, he handles all the marketing communication duties for NZ-owned and operated accounting software firm, Accredo, and DXC Oxygen – Australasia’s largest specialist SAP systems integrator.
He has senior marketing and communications experience with two Kiwi software firms, i-Health and Keystone Solutions. Based in London, he was responsible for Keystone’s investor and media relations, helping the firm establish and expand its UK presence. He took part in a number of strategic communication projects, including a corporate rebranding exercise and an integrated marketing campaign to launch the company into the US market.
Jonny joined Sayle Noble & Associates in 2006, providing marcoms support for a number of local and international technology clients. He helped develop MyWave’s digital communication platform which saw the digital assistant start-up achieve a reach of more than one million people via a coordinated social media amplification programme.
Natalie Moerdyk – Senior Consultant
Natalie joined Sayle Noble in 2009, after nearly seven years working in the New Zealand communications and marketing teams of global human resource and related financial services consulting firm Mercer.
At Sayle Noble, Natalie has developed and honed highly valuable skills, including her proven writing and online design strengths. She works across most of our accounts providing beautifully polished case studies, media releases, and a wide variety of online and web content. She is particularly appreciated for her mix of written fluency and strong online design and production expertise.
Natalie has a BA degree majoring in international politics and Italian language from the University of Auckland, a postgraduate diploma in Italian translation, also from the University of Auckland, and a postgraduate diploma in communications and public relations from Auckland University of Technology.
